Tick off the key steps for choosing, configuring and launching a CRM in your first 30 days.
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Before you buy
Data and migration
Configuration
Launch and adoption
Use this checklist to keep a CRM purchase or switch on track. It is grouped into four phases: the decision before you buy, the data and migration work, configuration, and launch and adoption. Tick items as you finish them. Your progress is saved only in your own browser, so it will not be shared with anyone or follow you to another device.
The list is intentionally short enough to finish in about 30 days for a small team. A larger company, regulated data or heavy customization will add steps, such as a security review, a legal review of the contract or a phased rollout by department. Treat the items as a baseline and add your own.
The most commonly skipped items are the unglamorous ones: a full backup before any import, a clear definition of each pipeline stage, and a rule that makes the CRM the single source of truth for forecasts. Teams that skip them often end up with duplicate records, inconsistent reports and low trust in the system, which is the usual reason a CRM project is judged a failure.
What U.S. small businesses should know when storing customer data in a CRM: CAN-SPAM, TCPA texting and calls, state privacy laws, security and retention.
A plain-English guide to core CRM features: contacts, pipelines, tasks, email sync, reports, automation and more, and which matter for your first year.